I write in complete awe of the team, and the first we are accomplishing for our partner brands within these unusual times.
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Today, we launched social media stickers (and GIFs) for a partner. Yes, another first!
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Using TikTok for a Ghanaian brand — tips, tricks and what we have learned so far about the audience
Last week or so, I launched a TikTok marketing campaign for one of our clients. If I’m not mistaken, this brand is first in Ghana to do so.
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Staying true to the ethics of journalism in the realm of content marketing
via — CodeForAfrica / Medium.com I have been with the editorial team at Pulse Ghana for almost four years and like every other editor with every other publication, I and my colleagues, have had to face the dilemma of church and state. To explain, in the publishing world the “church vs. state” concept is simple. Advertisers want …
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I was wrong, emotional marketing is completely dead
It is all about the best algorithms, most intuitive bots, Facebook, Google and… a lot of stuff very few people actually care about. Somewhere in 2012, I was so convinced that the future of advertising and marketing was in conviction, belief, connections and hope. This was the outcome of my understanding of several things that the …
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