They are all numbers, you know. Metrics, analytics, KPIs and all that are just numbers. But some are way more important than the others.
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Ad Recall Lift and other metrics that should matter with social media advertising
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I was wrong, emotional marketing is completely dead
It is all about the best algorithms, most intuitive bots, Facebook, Google and… a lot of stuff very few people actually care about. Somewhere in 2012, I was so convinced that the future of advertising and marketing was in conviction, belief, connections and hope. This was the outcome of my understanding of several things that the …
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