• Staying true to the ethics of journalism in the realm of content marketing

    via — CodeForAfrica / Medium.com I have been with the editorial team at Pulse Ghana for almost four years and like every other editor with every other publication, I and my colleagues, have had to face the dilemma of church and state. To explain, in the publishing world the “church vs. state” concept is simple. Advertisers want …

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  • learning to let go of things that don’t want to be held onto

    image via dreamstime.com the firmer you hold onto a knife, the deeper it cuts into your palm Once in a while, you’d realise that you have been fighting a lost battle by loving people who don’t want your kind of love, wanting the wrong jobs, sacrificing for the wrong things. Because for some things (& people), …

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  • I was wrong, emotional marketing is completely dead

    It is all about the best algorithms, most intuitive bots, Facebook, Google and… a lot of stuff very few people actually care about. Somewhere in 2012, I was so convinced that the future of advertising and marketing was in conviction, belief, connections and hope. This was the outcome of my understanding of several things that the …

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  • you don’t have to make a difference

    …you are the difference You don’t have to make a difference — you are the difference.Each atom of your being plays houseand home, swapping in and outand no one ever stays, but the changeis what makes it all worthwhile. You are the change, whether you make the change or not.

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  • The benefits of living in an underdeveloped country like Ghana for every smart entrepreneur

    Ghana being underdeveloped posed a lot of advantages to the upcoming entrepreneur. Last week, in a WhatsApp group, where a couple of my friends and I battle out our understanding of Ghana’s economy, a new entrant started a discussion on whether Ghana is a developed country or not. To be honest, it was more of …

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  • gone!

    This is not a poem Every bone, though not broken sticks out sorely. As the angry sun raged through the dusty afternoon I have sat here for long observing how the hot air never flows Nothing every flows in here, tbh – not me and surely not you. As I leave for the last time I’m …

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  • untitled for Afi

    Calm funerary monumentstramples the parched ground of this deserts. The recoiled shadowy boredomsubmerges this incautious verziere of dreams. Again the black flow of timedefeated the chariots of the shining ageand overturned in muddy fords. Imbued in this fabric of memoriesthe present of my dubious certainties,a worn edgeof worn-out yearswhere the past is painand the wait …

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  • where my demons go

    Where Her Demons Go, We Will Follow (Symphonic Black Metal) — DivinumX ‘tis the time of night when your love strutsWith a mixed perfume of musk and havanaLike a strange deity, dark as the nightsLike a work of dead gods of the Savannah. ’tis that time of night I know how to tameMe, by writing; and you, …

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  • hey friend, a letter on my birthday

    hey friend, i hope this missive finds you well and good inside, or pensive, in recovery, or getting better all the time — i just hope this finds you at all. i believe these are the state we always are in life, we are either pensive, in recovery or both. so i also hope you get something out of …

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